Media Moment: BlackBerry Playbook ad
Queen-related: uses Flash’s Theme
BlackBerry® has been running an ad here in Canada for their long-awaited answer to the iPad . . . the PlayBook™. To promote the tablet, RIM seems to be relying quite heavily on its ability to run the latest iteration of Adobe’s Flash software, which is more or less a requirement these days for playing back video and/or animation on a computer.
The editors of the TV spot were very careful in how they looped the “Flash . . . aaahhh” clip from the song because it never reveals any of the other lyrics in the song. There’s no alluding to the fact that this song is at all related to the movie or any of its characters — the only lyrics heard are “Flash” and “aaahhh!” That’s it.
It’s rather convenient that Queen has a song in their catalogue that uses “flash” in its lyrics and that the song itself has a lot of drama due to the piano build-up to the big “Flash . . . aaahhh!” The rationale that Brian probably took in structuring the song like he did works just as well for building excitement around a product, in this case a product that is actually called Flash.
Whatever the case, when Adobe gets around to developing software called “Drowse” or “Liar,” I’m sure Queen Productions will be getting another visit from Adobe and friends.