Friday, July 22, 2011

Crazy, Stupid Thing Called Love

Media Moment: Crazy, Stupid, Love. promo
Queen-related: Features CLTCL

You know, I just finish posted my blog entry about Canada Sings and start shutting things down for the night, and when I was about to turn the television off, I hear the familiar guitar chords to Crazy Little Thing Called Love

Wow, it didn’t take long to encounter another Queen media moment.

Thanks to the genius of PVR recording, I merely rewound the live broadcast to see what was going on with the song. It turned out to be a TV spot for a new Steve Carell movie called Crazy, Stupid, Love. that also features Julianne Moore, Ryan Gosling, Emma Stone, Marisa Tomei, Kevin Bacon, and Josh Groban — another Queen connection through his Live at the Greek DVD.

The last time I remember hearing the song featured so prominently in a movie trailer was for Mr. Wrong with Ellen DeGeneres from 1996. But unlike that film, this clip actually used the lyrics in a mise-en-scène to reinforce the chaotic nature of romance as depicted in the movie.

So instead of being a sensory element relegated to the ears only, the trailer almost comes off as a reinterpreted music video given the emphasis on the visual. Here, the song literally carries the movie instead of the movie clip carrying the song.

Although not released yet, a quick stop at IMDb showed an early review that is very positive — “Crazy, Stupid, Love. is one of, if not the best, American romantic comedies of the past decade.” This user gave it 8.5/10. But who knows if this lengthy review was just an Internet tactic concocted by the producers to give the film an early leg up. Time will tell, I guess. 

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